If you have a business in 2021, then it is necessary that you have a website for it. People usually tend to search businesses on the internet first, before they decide to invest in their services or products. A recent research reveals that 75% of online users do not click past the first page, while they conduct a Google search. This is why it is necessary to make your brand website appear high on rankings on the Google search engine. So how can you make sure your business’ website appears at the very beginning, when users search for it? You need to incorporate SEO strategies and practises for this. If you are unsure how to process this, Brandconn can provide all the SEO services Darlington that you need. The following are the few practises, you need to incorporate to increase the SEO of your website:
Improve user experience
User experience (UX) design is becoming increasingly popular these days. And so it’s something in which more and more businesses are investing nowadays. It essentially includes everything a web user experiences, from the website’s appearance, loading time of pages, navigation between tabs and so on. Proper subheadings and headings must be used in combination with attractive fonts and catchy images, to capture the users’ attention. The page must be designed in such a way that it loads and is available to the user, in under 3 seconds. If this seems too complicated, you can get in touch with a digital marketing agency Darlington like Brandconn, who will design the perfect website for you.
Correct use of pop-ups
Most users find pop up ads on the screen to be a nuisance. In fact, if too many pop ups come up, there is a chance the person might exit your website. Pop ups are necessary in some cases, such as expanding an email list. If you do need to use one, make sure you place it after the user has spend a certain amount of time on your website. You can make use of SEO services Darlington to help determine what kind of pop ad you should use and where to place it.
Optimize your images
Pictures truly capture a user’s attention. You need to ensure that the images you use are of the best quality that will attract the user to your website. Invest in professional photographers and photo editors to get the best output. Make sure to give detailed captions containing the keyword to your images, so that they show up on Google Images search engine. A digital marketing agency Darlington like Brandconn can help you in this regard.
Make use of internal linking
Using internal linking is a good way to boost the views of your pages, which are performing poorly on your website. However, ensure your internal links are useful and relevant to the content. This also feeds Google’s search algorithm and helps you to get your website to a higher ranking.
The above are few of the best techniques and practises you can follow in 2021, to boost your online presence. Incorporating these SEO techniques will invite more traffic to your website and make your business successful.