5 effective SEO strategies for small businesses

SEO services Darlington

If you are an entrepreneur starting up your own business, there are lots of factors to keep in mind. Many start-up businesses, tend to overlook the SEO strategy that will help them attract potential clients and help their business grow. If you are unfamiliar on how to incorporate SEO in your business, do not worry. Brandconn is a digital marketing agency Darlington and can help you with all your SEO and digital marketing requirements.  

SEO stands for search engine optimization and is used to make a website stand out on search engines. The goal of using SEO is to make sure your website is ranked high on the search engine, thus making it easier for people to access your site. Statistics show that almost 70% of small businesses do not have a feasible SEO strategy. Are you wondering how to get the best SEO services Darlington? Below are the most effective strategies, you can use to make sure your business stands out using SEO, among others:

Keyword targeting

Using applicable and high-ranking keywords is crucial to ensure your content stands out on a search engine. The goal is to use keywords, which drive high traffic but have less competition.  Free online tools, such as Google Ads can also help you suggest keywords that will drive high traffic to your website. Another way to find high ranking keywords is to check your competitors’ websites. Ensure to incorporate these keywords, not only in your content, but also in URLs, images, title tags and meta descriptions.

Responsive website design

With more and more people depending on their mobile devices to access the internet; using responsive website designing strategies is of vital importance, these days. This provides a better user experience and will drive traffic to your website. Currently, only 51% of small businesses that use SEO, invest in creating mobile- friendly pages. You can get the help of web designers at our digital marketing agency Darlington, to create your own customized mobile pages.

Optimize your website for local search results

Google search engines provide results to a user based on their location. Therefore, optimizing your website to be displayed in a local search is important, especially for businesses like restaurants, cafes, bakeries, supermarkets, freelancers etc. This can be easily done, with the help of experts, who offer SEO services Darlington.

Increase your business’ presence on social media

One of the best SEO strategies is to have a strong social media presence. By posting frequently on social media, you will drive more users to your website. You can increase your social media presence by tweeting about local events, holding competitions and giveaways and advertising your services through creative posts.

Create a Google My Business page

This is probably one of the first things, you need to do to get started on your new business’ SEO strategy. Google My Business (GMB) is an online software that is tailor made for local businesses and helps manage your online presence. Once you create a page, make sure to claim it. Once it is set up, its time for you to start uploading high quality content and images and start sharing.

These 5 strategies will help you take your SEO game to the next level and create more traffic to your website. If you feel unsure on how to proceed, you can get in touch with one of our digital marketers at Brandconn Digital Group at https://brandconn.co.uk/.