4 Reasons Why Responsive Web Design Is Essential To Enhance User Experience

More than 50% of website traffic comes from mobile devices, and this trend is expected to rise as mobile users increase exponentially. A couple of years ago, having a feature-rich website with easy navigation was sufficient to ensure an excellent user experience. Now, mobile users expect all websites to be interactive on mobile devices. So, when you look for web design Darlington, look for web designers who can design responsive websites.

With the rapidly increasing number of mobile devices, your website should work well on all devices, such as desktops, laptops, mobile phones running on multiple platforms, and tablets. This means that your website design should adapt to the resolution and screen size of the user. A responsive web design ensures that your website looks attractive with an easy-to-use interface on all devices.

Increase entry points for your website

Website traffic comes from organic website searches, and these searches are happening on mobile devices now. Making your website easy to access from mobile devices; increases entry points for your website, resulting in increased lead conversions. When your website is accessible from multiple devices, it will increase the overall traffic. Combining responsive web design with geolocation-based services will increase the traffic tremendously for your local business. It is also helpful for ecommerce stores targeting a global audience because mobile users can easily navigate a website with a responsive design.  

Manage websites easily

It is unnecessary to have different websites for different devices with a responsive web design. Using a single content management platform, you can update all websites quickly. When there is a change in the layout of one version of the website, it will be reflected on all devices. It is a cost-effective and time-saving option for small and medium-sized businesses.

Create a mobile segment for your website

A responsive web design enables you to create a mobile segment of your website to segregate all analytics related to mobile traffic. Your social media marketing company Darlington can use this information effectively to target mobile customers. This responsiveness is essential for ecommerce stores, which continue to enjoy explosive sales from mobile devices. Monitoring and analysing website analytics help the marketing team analyse the performance of mobile marketing strategies.

Improve SEO score

Google has updated its search engine algorithm to mobile-first indexing, where the search bots will index the mobile websites first. This update by Google establishes that the mobile version of the website is more important. Your SEO Darlington partner can develop effective SEO strategies if your website already has a responsive web design. Your website will have a higher search engine ranking with a mobile-specific design.

Businesses are rapidly adopting responsive website design, and your business shouldn’t stay behind. To stay ahead of your competitors, you should find a web design Darlington company capable of converting your static website into a responsive website.

Brandconn is a leading social media marketing company Darlington with expertise in using the latest web technologies. Check out our website https://brandconn.co.uk/ or email us at info@brandconn.co.uk to know how we can create a responsive web design for your business website.